If you’ve been thinking about working as a freelancer and making money online, creating a professional profile is the first and most important step.
Your profile is your digital business card — it’s how clients decide whether they trust you enough to hire you or move on to the next freelancer.
But don’t worry, setting up a professional profile that grabs attention on Workana, 99Freelas, or Fiverr is easier than it seems.
In this guide, I’ll walk you through how to build an attractive and trustworthy profile that gets clients, even if you’re just starting out and have no previous experience.
Why Your Profile Matters More Than You Think
Imagine you’re walking through a mall. You see two stores: one has a bright, well-organized window, and the other has dusty shelves and no signs. Which one would you walk into?
That’s exactly how clients see your freelancer profile.
If your profile looks sloppy or incomplete, they’ll scroll right past you. But if it’s clear, well-written, and professional, they’ll stop — and maybe even send you a message right away.
A great profile helps you:
- Build trust and credibility
- Show what you’re good at
- Rank higher in search results
- And most importantly: get more projects and clients
So, let’s dive into how to create a profile that actually gets noticed on the three biggest freelance platforms for beginners.
1. Workana: The Perfect Starting Point for New Freelancers
Workana is one of the most popular freelance platforms in Latin America. It’s beginner-friendly, offers jobs in English, Spanish, and Portuguese, and connects freelancers with clients from Brazil and around the world.
Step 1: Choose your category wisely
When setting up your Workana profile, you’ll be asked to choose your main work category.
Avoid selecting too many — that only confuses the algorithm (and clients). Stick to one or two areas where you feel most confident, such as:
- Writing & Translation
- Design & Multimedia
- Digital Marketing
- Administrative Support
- Programming & Tech
The more specific you are, the better Workana can match you with relevant projects.
Step 2: Create a strong title
Your title is the first thing clients see — make it count.
Avoid vague options like “Freelancer” or “Available for work.”
Instead, use a clear, specific headline that highlights your skill set, such as:
- “Graphic Designer Specializing in Branding and Social Media”
- “Creative Copywriter for Blogs and Marketing Campaigns”
- “Reliable Virtual Assistant for Administrative and Customer Support Tasks”
Your title should instantly tell clients what you do and why you’re the right fit.
Step 3: Write an engaging description
Your description is where you show your personality and experience. Think of it as your elevator pitch — short, confident, and focused on how you can help the client.
A good structure looks like this:
- Start with a friendly introduction (“Hi! I’m Maria, a digital marketer passionate about helping small businesses grow online.”)
- Mention your experience or background briefly.
- Explain how you help clients solve problems (“I create SEO-optimized content that drives traffic and builds brand credibility.”)
- End with a call to action (“Let’s talk about how I can help your business grow!”)
Bonus tip: use simple, friendly language — avoid sounding robotic or overly formal.
Step 4: Add a professional profile photo
Your photo doesn’t need to look like a corporate headshot, but it should look clean and friendly. Choose good lighting, a simple background, and smile.
Avoid selfies, filters, or photos with other people.
Step 5: Showcase your portfolio
Even if you’re new, you can still include examples. Add personal projects, academic work, or volunteer experiences that show your skills.
Clients care more about what you can do than where you’ve worked before.
2. 99Freelas: Great for Brazilian Freelancers and Local Projects
99Freelas is a popular Brazilian platform, perfect for Portuguese speakers but also open to international clients. It’s a great place to find your first paying projects.
Step 1: Be clear about your services
Write your title and description in a way that instantly tells the client what you do. Examples:
- “Translator fluent in English and Portuguese”
- “Social Media Manager for small businesses”
- “SEO Copywriter with experience in digital content creation”
Avoid generic phrases like “I do all kinds of work.” Clients prefer specialists, not generalists.
Step 2: Highlight your strengths in the summary
Your summary is the main part of your profile. Use it to highlight what makes you different.
You could mention:
- Your education or certifications;
- Past projects (even personal ones);
- What kind of clients you enjoy working with;
- The results you’ve achieved (“My last client increased their engagement by 40% after our campaign.”)
Be honest, but confident. It’s okay to say you’re new — just emphasize your motivation and willingness to deliver great work.
Step 3: Keep your profile active
99Freelas has a ranking system that prioritizes active users. Log in regularly, send proposals, and respond quickly to messages. The more you engage, the more visible your profile becomes.
Step 4: Collect feedback
After completing each project, ask your clients to leave a review. Positive ratings boost your credibility and help you get invited to more jobs.
Pro tip: even a few five-star reviews can make a huge difference in your first month.
3. Fiverr: A Global Marketplace Full of Opportunities
Fiverr works a bit differently from Workana and 99Freelas. Instead of applying for jobs, you create “gigs” — service listings where clients find and hire you directly.
That means your profile needs to stand out both visually and strategically.
Step 1: Understand how gigs work
Each gig is like a mini sales page. You choose what service you’re offering, write a catchy title, describe what’s included, set the price, and upload images or videos.
For example:
- “I will design a modern logo for your brand”
- “I will write an SEO-optimized blog post of up to 1,000 words”
- “I will edit your YouTube videos professionally”
The clearer your offer, the more likely clients will click and buy.
Step 2: Craft a friendly, confident bio
Your Fiverr bio appears on your profile and should sound approachable yet professional. Example:
“Hi there! I’m Lucas, a graphic designer with 4+ years of experience creating clean, modern visuals for brands around the world. I love transforming ideas into stunning designs that connect with audiences. Let’s make something amazing together!”
Notice the tone — friendly, positive, and focused on what the client gains.
Step 3: Use keywords wisely
Fiverr works like a search engine. Clients use keywords to find freelancers (“logo designer,” “content writer,” etc.).
Include these keywords naturally in your gig titles, descriptions, and tags to appear in more searches.
Step 4: Add eye-catching visuals
Each gig allows you to upload images or videos. Use Canva to create simple, professional designs that match your service.
A great thumbnail can easily double your clicks.
Step 5: Offer three pricing tiers
Fiverr allows you to set different packages — basic, standard, and premium. This helps you attract both small and larger clients.
Start with competitive prices until you get a few reviews, then gradually raise your rates.
Step 6: Respond quickly
On Fiverr, response time matters. Aim to reply within an hour when someone messages you. Quick communication shows professionalism and boosts your ranking in Fiverr’s algorithm.
Extra Tips for All Platforms
No matter which platform you use, there are a few golden rules that will help you succeed faster:
1. Be consistent.
Update your profile regularly, improve your description, and stay active. Freelance platforms reward consistency.
2. Avoid copying other profiles.
Use others for inspiration, not imitation. Authenticity is your biggest differentiator.
3. Keep learning.
Free online courses (like Google Digital Garage, Coursera, and HubSpot Academy) can boost your skills and make your profile more attractive.
4. Write like a human.
Your profile should sound like you — natural, confident, and easy to read. Clients want to connect with real people, not corporate robots.
5. Focus on the client’s problem, not just your skills.
Instead of saying “I write blog posts,” try “I help businesses attract new customers with engaging blog content.”
That simple shift turns a skill into a solution.
Final Thoughts
Creating a professional profile on Workana, 99Freelas, or Fiverr is your ticket into the world of online work. It’s where your freelancing journey begins — and where clients start seeing you as a professional.
Don’t overthink perfection. Focus on clarity, friendliness, and honesty. With time and a few successful projects, your profile will evolve naturally — along with your confidence and income.
Remember: every top freelancer started with an empty profile and zero reviews. The difference is that they started.
So, take this guide, open your laptop (or phone), and set up your first professional profile today. Your first client might be closer than you think.